Author: leet_joy
Pre-proposal discussion thread: https://pioneerapp.xyz/#/forum/thread/98
Approved proposal: https://pioneerapp.xyz/#/proposals/preview/108
This document serves to identify the development path of the Joystream DAO Marketing Working Group. It includes long- and short-term planning and areas of responsibility aswell as setting WG primary goals.
To successfully market Joystream DAO and its products, it is important to understand the target audience and what motivates them. The primary target audience for Joystream DAO is Gateway providers who are looking to boost their income and use the technical advantages of the Joystream platform in their business. Secondly, it is important to consider content creators who are looking for an alternative way to monetize their work. These content creators may be frustrated with the lack of control they have over their content on centralized platforms, or they may simply be looking for a more profitable way to make money from their work. Additionally, it is important to consider potential users of the platform who may not be familiar with blockchain technology or cryptocurrency but are interested in using the platform as a way to access quality content. Finally, it is important to create an environment that is friendly to new developers and gateway providers as they are the ones who will be able to create innovative solutions and help Joystream stay competitive in a rapidly changing industry.
DAO's main goal is to provide an infrastructure and set of services, as well as an economic model, on the basis of which gateway providers can build high-quality applications.
This set of goals is specified for a period of 14-18 months.
We’ll see how things go and re-set these goals at the beginning of Q2 if necessary.