This was created in first week of May 2022

1. We will build team of different skillsets which we needed.
2. We will do brand awareness in following way (make short clips of community calls and will upload on atlas, create infographics, create animated informative videos, create blog posts about latest event with collaboration of chief marketing officer, create users guides to easily understand how move in dao)
3. Engage with people on social media platforms through joystream official accounts.
4. Outreach top tier niche related websites and introduce joystream. Our goal is to secure coverage there because we are recruiting skilled professionals right now.
5. Introduce joystream on reddit, twitter and on telegram gracefully. Our goal will be to get skilled workers there.
6. Research on competitors how did they perform in marketing and their foot prints will help to draw our next steps.
7. Research on our audience what kind of people joining us and what people expecting form us.
8. Research to drive our next strategy.

Add-ons:

1. we will use reddit platform for brand awareness.