The marketing Working group (WG) is responsible for recruiting testnet participants, research, content creation, outreach, and brand awareness. Working hand-in-hand with the Jsgenesis marketing team is recruiting more testnet participants to join Joystream.

Joystream Marketers Working Group slightly differs from other marketing groups in terms of specificity. The schemes of this unit are constantly changing and this is dependent on the stage of development of the project. Nevertheless, the objective is to optimize the marketing score and to attain efficiency.