YouTube is currently one of the most popular media platforms in the world
It's not a secret that they have the largest audience of all existing video platforms today, and accordingly they have the largest base of video bloggers and advertisers working directly with video content!
Accepting this fact, we must also admit that one of the hottest trends and topics of the past few years, and not only in YouTube (here only as a consequence) but in the whole media space is the topic of cryptocurrencies! This topic excites and causes interest of tens of millions of people, this area is constantly evolving and threatens to change many things in our usual world and therefore it is not surprising that a huge stratum of developers who place their content on the YouTube service work exactly in the crypto
And here we come to some paradox. The fact is that one of the directions that the crypto sphere is now intensively changing and developing is Web 3. Internet where the user will be an equal part of the relationship with large services and companies, just like YouTube. And some of the most popular Web 3 products currently under development are those same video services, but decentralized, with complete Web 3 principles that will be independent of advertisers, state and political censorship and allow users to earn money not only from their creativity but also from the participation in the service.
Thus bloggers use the resource of YouTube - as the most popular video service today - to inform about its growing and direct competitors from the decentralized world, capable of destroying or simply absorbing it in the long term. Isn't that funny?
However it may happen, it will probably not happen soon, and the interest in such projects among the audience is definitely there, and every self-respecting project that builds decentralized video platform (and not only) should understand that YouTube, as the source of popularity of the entire video content industry of today, is the root system on which it can grow the fruits of decentralization!
And that's why working with YouTube resources as a part of marketing campaign of any decentralized video platform is very important and preferable. After all, this is where the future potential audience of these services is, who are already watching with interest the stories of their favorite crypto-bloggers about web 3 video platforms!
So, from here we set the challenge:
Determine the ways to outreach youtube influencers who are in blockchain even slightly
But before identifying ways to engage, let's classify all the bloggers on our list by some traits for a more effective approach
Categories:
Classification of YouTube Influencers:
1 By location (language affiliation)
Obviously, the most logical distribution of Influencers, through which it will be possible to disseminate information about Joystream, will be their classification according to language and location.
The most logical distribution is the determination of language communities which have the largest and most active audience of crypto-enthusiasts;
2 By number of subscribers